Dean Cycon has long believed in using business to promote social justice, and Fair Trade is his bailiwick. As founder and CEO of Dean’s Beans Organic Coffee, he’s helped small coffee farmers around the world get a fairer price for their product. From Papua New Guinea to Peru, he’s helped farmers build cooperatives and establish educational and health programs for their families. And perhaps most importantly, he’s listened to them — the stories of their lives and their work. He’s put his experiences together in a terrific book called Javatrekker: Dispatches from the World of Fair Trade Coffee, which won a 2008 Gold Medal for best travel book from the online magazine, Independent Publisher.