In Web discussions and blogs centered on environmental health and sustainability, Toyota and Honda have an unlikely stable mate: General Motors, a bane of environmentalists for spending millions to lobby against fuel economy mandates.
In a new report by J.D. Power and Associates’ Web Intelligence Division, the three auto brands garnered higher-than-average positive mentions in the auto category. The report analyzed 40 million blog posts between January-June of this year for several industries including auto, retail, consumer package goods and energy.
Across all categories, Whole Foods joined Toyota, Honda and GM as the most positively talked about brands on the Web. Wal-Mart and eBay also received a high volume of mentions in sustainability discussions, but earned below average scores in terms of positive acclaim. Read more
Source: Brand Week