Consumers lack trust in green claims, US study says

Nearly one in four U.S. consumers say they have "no way of knowing" if a product is green or actually does what it claims, according to a new study from branding and marketing agency BBMG, Environmental Leader reports. The agency says this signals a lack of confidence in green marketing and a widespread green trust gap. The report Redefining Value in a New Economy also finds that 77 percent of Americans agree that they "can make a positive difference by purchasing products from socially or environmentally responsible companies," and they are actively seeking information to verify green claims… read more