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Creating Shared Value: Der "One-Trick Pony" Ansatz von Porter & Kramer

St.Gallen (csr-news) – Michael Porters und Marc Kramers Vorschlag zu „Creating Shared Value” diskutieren wir in unserem jüngst publizierten Beitrag „Creating Shared Value: The One-Trick Pony Approach“ kritisch:

„The authors approach the topic with an overly narrow economic perspective and, as Paul Simon sang, this ‘one trick is all that horse can do.’ As a consequence, the shared value perspective regards companies as players with the ability to calculate benefits, but they cannot be conceptualized as actors beyond the economic ideology. This is both normatively inadequate and empirically wrong.“

Der vollständige Beitrag steht hier zum kostenlosen Download zur Verfügung: http://businessethicsjournalreview.com/2013/09/08/beschorner-on-porter-kramer-on-creating-shared-value/

Eine deutschsprachige Kurzfassung finden Sie in der Dezember-Ausgabe des CSR MAGAZINS.